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About Heather

Services

I offer focused research and advisory services that help organizations understand customer behavior, identify what's driving outcomes, and make more confident decisions. 

 

Engagements are senior-led and right-sized, whether you need rapid insight or ongoing strategic guidance.

Rapid Insight Studies

Best for:  Organizations that need fast clarity on customer, patient, or user experience, especially when adoption, trust, or engagement is unclear

What you get:

  • Interviews, focus groups, or usability testing

  • Journey or experience diagnostics

  • Rapid synthesis of key themes and friction points

What changes:  Clear understanding of what's driving behavior, and specific, prioritized actions to improve experience and outcomes

Timeline:  Typically 3-6 weeks

Starting investment:  $15,000 - $30,000 depending on scope

Customer Experience & Retention Analysis

Best for:  Teams looking to understand what drives satisfaction, disengagement, or churn across the customer lifecycle

What you get:

  • Analysis of customer feedback and behavioral data

  • Identification of key drivers of satisfaction and friction

  • Segmentation of customer needs and experiences

What changes:  A clearer picture of what retains (or loses) customers, and where to focus for the greatest impact

Timeline:  4-8 weeks

Starting investment:  $20,000+

Research Strategy & Advisory

Best for:  Organizations building or scaling research capabilities, or navigating complex research challenges

What you get:

  • Research roadmap and prioritization

  • Advisory on methods, team structure, and processes

  • Ongoing guidance for leadership and teams

What changes:  Stronger, more effective research function aligned with business goals

Timeline:  Ongoing or fixed-term engagements

Starting investment:  $5,000+/month

Voice of Customer (VoC) Design & Optimization

Best for:  Organizations building or refining VoC programs to better align with business goals

What you get:

  • VoC program assessment or design

  • Feedback loop and measurement strategy

  • Recommendations for tools, processes, and governance

What changes:  A more effective, scalable system for capturing and acting on customer insight

Timeline:  4-8 weeks

Starting investment:  $18,000

Insight Synthesis & Strategic Reporting

Best for:  Situations where data exists but lacks a clear, aligned interpretation or direction

What you get:

  • Synthesis of qualitative and quantitative data

  • Executive-ready narratives and storytelling

  • Decision frameworks and trade-offs

What changes:  Alignment on what the data actually means, and what to do next

Timeline:  2-4 weeks

Starting investment:  $10,000+

Stakeholder Workshops

Best for:  Teams that need alignment, clarity, or momentum following research or during key decisions
 
What you get:

  • Facilitated workshops (virtual or in-person)

  • Structured exercises to align priorities

  • Translation of insights into action


What changes:  Faster alignment and clearer next steps across stakeholders

 
Timeline:  1-3 weeks (including prep + facilitation)

 

Starting investment:  $5,000 - $12,000

Fractional Research Leadership

Best for:  Organizations needing senior research leadership without a full-time hire
 
What you get:

  • Strategic direction and oversight

  • Support navigating complex or sensitive findings

  • Guidance for product, design, and executive teams


What changes:  More confident, consistent research decisions at the leadership level

 
Timeline:  1-2 days/week or fixed term

 

Starting investment:  $8,000 - $20,000/month

If you're navigating a complex decision, stalled adoption, or unclear research findings, I'd be happy to talk.  Short conversations often lead to clarity, even if we don't end up working together.

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© 2026 by Heather Gay Experience Research

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