About Heather

Services

I offer focused research and advisory services designed to reduce risk, clarify direction, and support confident decision-making. Engagements are tailored, senior-led, and right-sized, whether you need answers quickly or guidance over time.

Adoption, Trust & Experience Diagnostics

What it is:

Short, focused research engagements that identify why adoption, trust, or engagement is breaking down, and what to fix.

Typical activities include:

In-depth interviews with users, patients, customers, or staff
Usability or journey-based evaluations
Rapid synthesis with clear priorities

Best for:

Healthcare systems
Digital platforms
Government and regulated services

Outcome:

Clear insight, practical recommendations, and decision-ready guidance in 4-6 weeks.

Fractional Research & Insights Leadership

What it is:

Senior research leadership without the commitment of a full-time hire.

How I can help:

Set research direction and standards
Guide teams through ambiguous or politically sensitive findings
Support product, design, and executive stakeholders

Best for:

Organizations between research leaders
Startups and scale-ups
Agencies needing senior oversight

Engagement model:

Part-time or fixed term, typically 1-2 days per week.

Research-to-Strategy Translation

What it is:

Executive-focused synthesis and storytelling that turns complex research into clear strategic direction.

Ideal when:

Finding are contested or unclear
Multiple stakeholders interpret data differently
Decisions carry reputational or operational risk

Deliverables:

Executive-ready narratives
Trade-off frameworks
Clear next steps tied to business reality